Business communication with the client - what is most important in it?

A business interview is often seen as a time to present an offer, but in fact its main goal should be to gain the customer's trust. Its importance is difficult to estimate, but there is no doubt that it is great. Without trust, it is difficult to complete a transaction, acquire new customers or build a brand position in the market. So we can risk the thesis that trust and good relationships in business are a much better currency than money.

Numerous studies confirm this thesis. The latest results conducted in 2023 by PwC show that 91% of company directors believe that their ability to build and maintain trust significantly affects the company's financial results. Additionally, 92% of business leaders, 92% of consumers and 94% of employees agree that organizations have a responsibility to build trust.[1]
These data are also confirmed by research conducted by Deloitte. They show that business confidence is at an all-time high. Brands that have them perform up to 400% better than untrusted companies.[2]

This data clearly shows that building a culture of trust during a business conversation is one of the most important tasks. In this regard, the psychology of the business conversation is useful. Knowing its issues will allow you to understand your partner's motivation and expectations and build lasting business relationships.

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How to plan a business interview?

Every business interview should be preceded by careful preparation. The key and first stage of these preparations is determining the purpose, topic and nature of the meeting. This is important regardless of whether the conversation is to be conducted in person or via telephone or video conferencing tools. By setting a specific goal during the meeting, it will be easier to focus on the most important questions and adjust the arguments.

When setting goals, remember to keep them realistic. Also list the specific effects you want to achieve. Remember that a business conversation can be focused not only on signing a contract or selling a product, but also on establishing a relationship with a partner or discussing details.
When you know what you want to achieve with the meeting, it pays to prepare its agenda, i.e. a plan of action in points. It will be beneficial for both you and your partner. Thanks to it, the thematic scope of the meeting will be known, which will help in substantive preparation. The agenda should include:

what topics will be discussed first,

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how long will the meeting last?

who will be involved
when and where it will take place.
Clearly labeling these elements also builds trust, the importance of which you read about in the paragraph above.

 

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