Facebook Ad Library - What exactly is it?
Facebook's ad library was created in the wake of the 2016 US presidential election, and more specifically, the impact of social media on its outcome. The library was created with the aim of ensuring greater transparency of advertisements - who finances them and to whom they are intended.
In addition, ads related to social, election and political topics are labeled "Valid".
Thanks to this solution, Facebook and Instagram users have access to information about who is financing the advertisement and why it is reaching them. With the ad library, you can also check which public institution is spending money to buy advertising on Meta sites.
However, the benefits of Facebook's ad library don't end with the ability to verify who is sponsoring a given social organization's ads.
The functionality of the library will be useful for marketers, regardless of whether they are freelancers or have an SEM agency behind them, they can use the library to monitor the activities of competitors in the Meta advertising system.
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How to use the Facebook Ad Library
Using the Facebook Ads library is fairly simple. After entering the website, you will notice a search engine that allows you to choose placement options, ad categories and a text field where you can enter, for example, the name of the contestant's profile whose activities you want to view.
Selecting an ad category allows us to include ads that relate to:
all topics,
social, electoral or political issues,
property,
employment,
lending.
In the photo below, you can find examples of effective ads from the ad library:
By browsing the ads in the library, you can learn the following details about them:
what text and graphics are used by your competitors,
when the display of the given creative started and when the display of the ad ended if the ad on Facebook and/or Instagram is no longer active,
is the campaign still active,
which Meta-owned platforms the ad is displayed on.
In addition to the number of followers of a given profile on Facebook and Instagram, you can also find out the history of the page and whether it has ever been merged with other profiles. Furthermore, whether its name has changed and when exactly it was created, which institution manages the website and where the people who manage the website come from.
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